Ski Andorra

Winter/Summer Brochures

Challenge: Translate Andorra’s main ski resorts' winter/summer brochures and press assets for the UK market from the Spanish/Catalan source document. As well as part of their website. Additionally, provide ideas for their events in the UK and in other English-speaking markets.

Insight: Andorra lacked a distinctive tone of voice for the UK and other European English-speaking markets. They sounded really formal and away from the more conversational catalan tone

Solution: Established a tone of voice that was simple, witty, and informative and aproachable.