Great Ormond Street Hospital

Challenge: Great Ormond Street Children's Hospital needed to raise £50 million over five years for vital equipment and expansion. Without this funding, they couldn't continue their renowned work. They sought a compelling campaign to drive donations.

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Insight: Emphasizing the everyday "magic" performed by the hospital's staff could emotionally engage the public and encourage donations.

Solution: We won the pitch with the "Keeping the magic alive" concept, highlighting the daily magical, life-saving work done by GOSH's doctors, nurses, and staff.