Post Office

Challenge: Modernise the Post Office's brand image and boost engagement with younger demographics, overcoming perceptions of being old-fashioned and merely a utility service.

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Insight: Utilize TikTok's visual and interactive platform to showcase the Post Office's relevance and services in a way that appeals to younger consumers.
 

Solution: By creating relatable and humorous narratives around last-minute gifts, packaging tips, and interactions with staff, the campaign blends utility with entertainment. This approach emphasizes ease, reliability, and community trust, successfully modernizing the brand and engaging a traditionally hard-to-reach audience. 

Role

Senior Creative Lead