Merck

Challenge: 

Create a memorable educational mascot to inspire a passion for science in kindergarten children (3-6 years), fostering curiosity and a lasting connection with the Merck brand.

 

Insight

Kids learn best through play and stories. A mascot that's relatable and fun can make science exciting and accessible.

 

Solution

Meet OobeQ, a cuddly, eco-friendly mascot in vibrant Merck colours equipped with a magnifying glass. Perfectly sized for kids, OobeQ invites them into a 'circle of scientists' through interactive experiments and stories. This lovable character makes science fun and reinforces Merck's commitment to education and innovation.