Morrisons
Spring Lamb
Challenge: Create videos for the Morrisons website to promote Spring Lamb for the Easter campaign, emphasizing Morrisons' commitment to selling 100% British fresh lamb and showcasing their butcher training courses.
Insight: Highlighting Morrisons' dedication to British-sourced lamb and the expertise of their butchers can build trust and attract customers looking for quality and authenticity.
Solution: We created engaging videos showcasing Morrisons' 100% British fresh lamb and the rigorous training their butchers undergo. These videos are featured on the Market Place in Morrisons' website to emphasize the quality and dedication behind their fresh food offerings, aligning with the seasonal Easter theme.
Role
Creative Director,
Art Direction
Client
Candi
(now Digitas)
Media
Video content