Amazon Prime 

Challenge: Hernán S1 was launching as an Amazon Exclusive globally. The series revealed who was the man behind the conqueror and how he overpowered the legendary Aztec empire, which consisted of 8 million people and only 500 Spanish soldiers. My task was to help position Hernán S1 as a premium and epic historical drama, set apart from other series in the genre for its stunning cinematography, polyvocal narrative and historical accuracy.

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Insight: A delicate subject matter; Hernán Cortés is a polarising character with political relevance today. The tone of voice across creative, PR, and social needed appropriate consideration.

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Solution: The tag line we proposed was “Olvida el mito. Descubre al hombre” and “Descubre la historia detrás de las historias” for other promotion material.