Orange

Wishes

Challenge: Every New Year, Orange provides its employees and COMEX members with a greeting card to send to their corporate commercial contacts. This year, the card needed to do more than send New Year greetings from Orange; it needed to showcase a new strategic brand refresh called 'Essentials 2020', a new ethos of Listening and Responding, ultimately showing what matters to people.

Insight: Orange were ramping up social media credentials with a Social Hub in Paris and every COMEX member had been given a Twitter account.

Solution: We devised a new way to send Happy New Year wishes using a combination of physical lanterns and digital technology. This concept called 'Orange Wishes' allows printed lanterns to be activated digitally through a QR code and launched from anywhere in the world through an online landscape. The lanterns' journey is influenced by weather data from 24000 centres worldwide, and the more social media likes they receive, the farther they travel.