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[MOCK]
Project Type
Photography
Date
April 2023
London
London
Remote
Remote
Creative Director
Creative Director
Art Director
Art Director
Illustrator
Illustration
FMCG
FMCG
Digital
Digital
Social Media
Social Media
Branding
Branding
This was a new product on many levels. How it was made, where it was sourced and how it was delivered. It was disrupting the category by moving in a counterintuitive way of eating against traditional perceptions of meat-eaters, vegans, and vegetarians. Instead serving the growing category of flexitarian consumers.
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