Lil-Let's

Challenge: Launch Lil-Lets' new reusable tampon applicators to help reduce period plastic waste and drive awareness of the issue.
 

Insight: Every woman using disposable tampons throws away about 286 applicators yearly.

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Solution: We created a series of ads that visualise the problem. I built the number 286 out of disposable tampon applicators to illustrate the issue's magnitude. We also created a series of assets that demonstrate how simple reusable tampon applicators are to use, as well as show the product's benefits for both women and the planet.